This campaign was based on the trends forecasted for Summer 2015. The bold shapes, bright colours and geometric patterns of the trends immediately evoked a sense of city living. The products and trends fit seamlessly in a stylish loft or apartment in the hub of the city, that’s why this route married city living with summer 2015. We used the city as a backdrop – wide open spaces in the heart of Joburg. The bedroom on a rooftop, dining table in the streets, combining trendy environments with statement products. The campaign lived online in a digital catalogue, in print and in point of sale elements.