Investec – Retirement

I worked on the Investec brand for two years. They have so many divisions with different objectives that each brief brought it’s own set of challenges.

We rolled out a long-term retirement campaign that spoke to 6 different target markets, a few property development street poles, a long-term brand campaign that was rolled out in outdoor, print, digital and as a PR campaign as well as a few clever print ads that had to be smart, but effective. Investec also does a lot of golf sponsorship, so we developed a sophisticated squeezeback and stings campaign for the Investec Cup.